Patient support decisions made years ahead of approval can have a lasting impact on launch success.  This webinar examines how changes in payer models, provider workflows, and digital engagement are reshaping expectations for patient access.
 
Participants will gain guidance on how to think ahead when designing patient support models, evaluate technology and partner flexibility, and build foundations that can scale and evolve as the access environment changes.

What It Takes to Launch: A 3‑Part Deep Dive into Risk, Access, and Real‑World First‑Launch Lessons

This webinar is the second in a three‑part series designed for First‑Time Launch teams preparing for their first commercial launch.  Each session focuses on the practical decisions, risks, and trade-offs that most often shape launch outcomes, drawing on real experience from across quality, access and execution.