FIRST-TIME LAUNCH ALLIANCE

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From Drift to Direction: Strengthening Decision-Making and Cross-Functional Collaboration for First-Time Launches

Webinar date: September 2, 2026

This webinar recording discusses how first-time launchers can strengthen their decision making to launch successfully. Discover how emerging biotech teams can improve alignment, clarify responsibilities, engage partners more effectively, and create the decision-making structure necessary to navigate increasing launch complexity.

Learn about:
  • Creating clearer decision ownership
  • Breaking down cross-functional silos
  • Balancing speed with structure
  • Managing growing dependencies and external partners
  • Building launch readiness that creates strategic optionality
Speakers:
  • Andrew DeMarco, Sage Advisors
  • Joe Mansfield (VP Sales, formerly CTI BioPharma)
  • Jim Fong (EVP, CCO;  formerly CTI BioPharma)

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VIEW THE RECORDING: From Drift to Direction: Strengthening Decision-Making and Cross-Functional Collaboration for First-Time Launches

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